Finnish Arctic town bids for 2032 Olympics in climate move

A tiny town in Finland’s Arctic Lapland region is bidding to host the 2032 Summer Olympics, in a tongue-in-cheek awareness-building campaign with serious undertones to draw attention to the effects of global warming. Salla, the self-proclaimed coldest place in Lapland located just north of the Arctic Circle, launched the international “Salla 2032 Summer Games Candidate City” campaign this week complete with a news conference and a promotional video on YouTube. In the video, residents of Salla, where temperatures can dip to -50 degrees celsius (-58 degrees fahrenheit), are seen practicing summer sports in full-fledged winter conditions and wondering whether there will any ice and snow left in the area by 2032.



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