Olympics-Women's interest in Games on the rise - research report

Interest in the Olympic Games among women is rising, with nearly as many women as men now keen on the sports extravaganza due to begin in the Japanese capital at the end of next week, according to research released on Wednesday. Data analytics company Nielsen Sports said 45% of women in the world's largest economies have shown interest in the Games, which this year run from July 23 to Aug. 8, though with no spectators in venues due to coronavirus restrictions. "The Olympics provide a unifying moment with countries and athletes coming together to compete in what is the world’s largest sporting event," said Lynsey Douglas, who is head of brands at Nielsen Sports.



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